Thinking about cherry-picking stocks for the long-term? Here are 11 key-pointers you should know!

Here’s a list of 11 key pointers you might want to consider which will help you avoid pitfalls.

1) Does its product have a significant market potential to make a significant increase in its sales over the next several years?

2) Does it seek to pursue the development of newer products even after it has achieved its current full market potential?

3) How much does the company invest in research and innovation relative to its size and relative to the industry standard?

4) How effective is their sales team?

5) Comprehend the relation between-

a) Management and Personnel/Labour.

b) Management and Executives.

6) What’s its current profit margin, what does it do to improve it and how is it compared to the industry performance?

7) How are the company’s cost analysis and accounting controls?

8) Does the company seek long-range or short-range profits?

9) Will it require significant equity financing in the foreseeable future?

10) Does the management have unquestionable Integrity?

11) Does management talk freely about its lows just like they talk about their highs?

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